G-Med Competitive Intelligence — Product Portfolio & Economics

4.1 Product Catalog

Full inventory of 66 products across 10 brands and 8 categories

Filter by Category

Product Name	Brand	Category	Price (EUR)	Purchase Type	Buying Frequency

Prices shown where available from gmedshop.com. Many products require quote or are listed without public pricing.

4.3 Product Strategic Position Matrix

Brand categories plotted by competitive intensity vs. revenue importance to G-Med

Brand Strategic Positioning

Reading the Matrix

Top-right (defend): High competition, high revenue. OsteoBiol and Sweden & Martina sit here — these require constant competitive defense.

Bottom-left (protect): Low competition, low revenue. Yirro-Plus, Ora-Aid — uncontested niches, easy to maintain.

Top-left (leverage): Low competition, high revenue. MC Bio — strong margin opportunity with minimal threat.

Bottom-right (evaluate): High competition, low revenue. EasyRoot/Optor — consider if investment is justified.

4.4 Price Comparison

G-Med pricing vs. leading competitor alternatives where data is available

G-Med vs. Competitor Pricing (EUR)

Competitor prices are market estimates. Actual prices may vary by distributor and volume. The Surgical Mallet category is excluded (no direct competitor).

4.5 Manufacturer Concentration

Product count by manufacturer — higher concentration = higher supply-chain dependency risk

Products per Manufacturer

Country Breakdown

80% of catalog sourced from Italy — strong geographic concentration risk.

4.6 Distributor Density Per Brand

Number of EU distributors per brand — higher density = more competitive market entry

EU Distributor Count by Brand

Distributor count reflects known EU distributors. OsteoBiol's 39 distributors indicate a mature, well-established distribution network — the most competitive landscape G-Med faces.